Data Visualization expert Bill Shander shared with us his tips, tricks and best practices for converting your data into compelling communications, regardless of your audience or the medium. Bill has over 2 decades of experience decoding data and helping clients communicate big ideas online – from startups and nonprofits to global corporations. Want to learn how to put data to work for your startup? Read his advice below.

The Four Main Types of Content

In order to engage readers of all interest levels, you have to create different types of content for your audience. The first type is “Water Cooler Content.” This includes things like headlines, visuals, and quick, 30 second or less videos. Think of these like a movie preview. 80% of people w...