You’ve probably seen stories of the ridiculous surge in stock prices when a company adds “blockchain” to its name, but have you heard of “cloud washing?” Essentially, cloud washing is a deceptive practice in which a vendor rebrands an old product or service that relies on the internet by associating it with the cloud.
Many service providers are simply moving their clients’ on-premise software to a data center and calling it a cloud solution. In reality, there’s much more to a true cloud solution than the location of the servers.
There are a number of warning signs that a phony cloud provider might be trying to fool you. To start with, a cloud-native provider will be eager to offer you a free trial. Typica...