As startups — unless you’re VC-funded — we don’t usually have the big marketing budgets that established companies have. We may not be able to drop thousands on a single ad campaign. But the good news is that we don’t have to. We have strengths we can tap into that can power our marketing and help us land customers.

One of those strengths is our ability to wow customers in ways that the big guys — with their bloated infrastructure and slow-moving cogs — just can’t.

Startups can use customer stories to illustrate how their products and services solve problems and make life wonderful, motivating potential customers to move forward in the buying journey.

How Customers Stories Boost Marketing

Customer stories, or case studies, can be used thro...