A few weeks ago I read this post from Eric Stromberg. It inspired me to write what you are now reading.
Eric admits the matrix isn’t exhaustive. But it gives you a general sense of which consumer markets (shopping, media, and finance in this case, I did the math) are the most crowded ones in general.
The matrix also shows there are very few people innovating in areas related to security, seniors, or healthcare. And no one, I repeat, no one innovating in the parenting consumer market!
This reminded me of CB Insights’ “MGI Industry Digitization Index” (shown below) where you can see which industries are most and least “digitized.”
The red dots clearly show which industries are screaming for innovation, so why are they the least talked about?...
