Sweat equity is created when you or others contribute work to a business in the hopes that it will pay off in terms of an interest in the company as opposed to hourly or salaried wages.
You may hear a web designer saying that they took a 2% interest in a company that they paid for in sweat equity. They traded the value of their time for a stake in the company.
Trading time for equity is a time-honored tradition among startup companies and is used very aggressively. While at first it may seem like you’ve printed a whole bunch of Monopoly money that you can start using to pay people with, you’ll soon find out that there is a real cost to offering up stock early on.
With sweat equity, it is critical that you translate effort into...