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Once you’ve selected a target audience how do you value market size?

Let’s say I have defined a target audience for my startup, defined a clear problem to be solved and the type of customer I want. How do I go from there to calculate the market size? Are there any good free tools out there for entrepreneurs and investors to figure out the monetary size of the market or to estimate the number of potential users?

Serena De Maio, Brand Builder, Marketing Strategist, & Entrepreneur, answered:

Let’s take the example of Uber, shall we? You have defined the following target group: 30-40 who use taxis but that are dissatisfied with the current taxi offer.

You could est...