Entrepreneur and video marketing pioneer Michael Litt sat down and acquainted us with the power of video and its connection to sales through his so-called “smarketing” strategy. Michael’s foresight in both tech and marketing enabled him to create VidYard, a software company that allows users to host customized videos and fully analyze those who watch them.

Why We Use Video

Litt first established the significance of video on the Internet today with a handful of quick stats. Seventy percent of B2B content marketers use video in their marketing mix and 60 percent believe video is the most effective tool they have. Visitors who watch video stay twice as long as those who do not, and video on landing pages can increase conversion by 80 percent. ...