Your business plan needs a problem statement, because every great company starts by solving an important problem. The more accurately you articulate the problem, the more valuable the solution will be.

A common founder faux pas is overlooking the importance of giving the problem more weight than the solution. Founders get so excited about their solution that they forget to explain why the problem is so important. A well-articulated problem makes the value of your solution and your entire plan 10x more effective.

For some examples of great business plans [check this out](https://www.startups.com/library/expert-advice/top-4-business-plan-examples).

In many ways, the problem statement is the heart of your concept. It’s what intrigues people a...