Earlier this year, we managed to outrank our largest competitor for one of the most competitive keywords in Google Search: presentation software. We did that with a team of 3 people, a page built in Squarespace and with 1% of their funding.

Through a 9-month period between 2015 and 2016, we invested about $70,000 in our content marketing campaigns. It was a long-term investment that has paid itself time and time again. As of today, our organic rankings in Google bring around $70,000 worth of subscriptions *every month*.

Demystifying SEO

SEO is a weird science. Google has been increasingly secretive about what drives their algorithm, which has caused a lot of speculation and inaccurate content.

There’s also a lot of outdated content online....