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ArticleIf You're Not Terrified, You're Doing it Wrong

If You're Not Terrified, You're Doing it Wrong

*"Fear and uncertainty are at an all time high right now among Founders, but this what we are built for. In the most uncertain times we build our greatest dreams. We plow forward when everyone else runs away. Stand strong, friends, we're gonna get through this together."

— Wil Schroter*

There’s a funny thing about building a startup: if it doesn’t scare the hell out of you, you’re probably not building it right.

Founders like to dream big, talk big, and pitch big. But behind every pitch deck and inspirational LinkedIn post is a cold, shaky hand wondering if this is the moment everything falls apart. That’s not weakness — that’s the real cost of greatness.

Even small outcomes can require big risks, and those don't come with a safety net. The...


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