It was one of the first gut-check moments where you have to prove to yourself how much you want it.

Corey Egan and his co-Founder Swapnil Bora were feeling pretty good about the direction their company was headed in in summer 2014. ” We had gone through a series of business competitions, we had filed patents, we had built out prototypes,” Corey remembers.

Not only that – when they looked out at the market, Corey says: “We were the first ones we had seen to put anything out there.”

Then one morning, Corey woke up and everything had changed.

“I woke up and I had like ten text messages from folks that I knew saying, ‘Hey Corey, this just launched on Kickstarter today,’ ” Corey remembers. “And it was a crowdfunding campaign for what is now one ...