This is Part I of our interview with Rhone co-Founder and CEO Nate Checketts. Check in next week for Part II!

Hey, do we really want to do this? We don’t have to be starting a business. We have good jobs. We both have families and mortgages. We don’t have to do this.

When you’re starting a new company, the week your site launches is pretty much guaranteed to be the most stressful week of your life, even under the best circumstances.

The circumstances that Nate Checketts was dealing with in the week leading up to the launch of his company, Rhone? Let’s just say they were a little less than the best.

“A week before the launch, my co-founder’s kitchen caught on fire and nearly burned his house down. So he and his family – he had three kids a...