This is Part II of our interview with Rhone co-Founder and CEO Nate Checketts. To check out Part I, click here.

I think that happens in every industry and every business, that there are these assumptions that nobody bothers asking about. And for us, especially at the beginning, it was important that we ask a lot of those questions.

The thing about inspiration is that it can come from anywhere. For Rhone co-Founder and CEO Nate Checketts, it came in the form of a smelly t-shirt.

“I was working at the NFL, and I got a lot of free product just by working there,” Nate remembers. “But the product would always start to smell after only a handful of washings.”

Nate credits a frank comment from his sister at a family gathering for getting the whe...