A few years back I was having lunch with a fellow Founder who had started a company that was #1 on the Inc 500 list. He had launched the startup from the basement of his girlfriend’s house with zero capital and had built into a massive company.

We were eating lunch at an exclusive country club he had just joined and were walking out to the parking lot where his shiny new Ferrari was parked. Clearly things were going well for him.

I asked him a simple question “What do people say now when they see you in that new Ferrari?”

He said “They say: ‘It must be nice.’”

Ahhh! “It must be nice” – The most popular refrain us Founders get when the outside world sees what we have – without seeing what it took to get there.

This isn’t for the people who h...