Wil Schroter: Baremetrics did the unthinkable – it showed the rest of the world what other companies were doing in revenues – publicly. It pulled back the most sacred curtain. Why in the hell would you have ever thought that would be a good idea when so much common business practice does the opposite?

Josh Pigford: Our transparency is rooted in laziness! Back when I first launched Baremetrics I felt strongly about having a live demo instead of some screenshots. I could have generated an infinite amount of fake data, but that’d have taken a lot of time and I don’t think it’d have felt as authentic.

On top of that, my friends at Buffer and Groove and clearly had some success in being transparent, so figured what the heck!

At that point Barem...