Once you have your fundraising plan and your pitch list together, it’s time to make sure you have all of your key pitch assets in order. Most of these assets are built from the same basic content and are simply reworked to fit different needs and requests.

Once you have the basics down, it’s pretty easy to prepare all of these documents as needed. Here’s a comprehensive list of what you’ll need to prepare when you’re ready to launch your fundraise.

Elevator Pitch

Your elevator pitch is a short, consistent synopsis of your business, usually in just a few sentences. Surprisingly, getting your pitch to be short and consistent is kind of hard to do.

Although the amount of content you need to create is tiny—just a few sentences—the amount of tho...