The customer experience. The task of any business is to shape the experience – to decide what it should looks like, figure out how it can be improved, and to listen to your customers. And, as Lara Crystal speaking about her company Minibar Delivery reveals, who you partner with, tech, company culture and more can play both direct and indirect roles in determining the quality of the customer experience that you provide.

…even when the outcome is something as universally appreciated as having wine brought to your doorstep, there’s so much that could go wrong. Or, if you wise up as to how things are done at Minibar Delivery, so much that can go right…

This morning’s Startups Live chat began with Lara Crystal introducing herself: “I’m the co-f...