Michel Feaster is not a woman you’d expect to be scared of anything. Her company, Usermind, is taking on the massive market of customer relationship management (CRM) software by providing a truly personalized customer service experience. Their focus? Millennials.

“Millennials have zero tolerance for companies that are not personalized,” Michel tells Startups.co. “Pretty much every business is facing this world where they’re going to win these hearts and ears — or someone else is going to win the Millennials.”

But Usermind isn’t Michel’s first time on the startup merry-go-round. Her first foray into the startup world was as employee #19 at Apptio. She joined Apptio with the goal of learning firsthand the ins and outs of building a company fr...