Like any other business situation, your first impression with a potential investor goes a long way. There are a few ways to get it right and endless amount of ways to get very wrong!
You won’t get a ton of introductions so make the ones that you do get count.
In order to understand why your pitch will resonate with investors, you need to understand a little bit about the person you’re contacting.
Let’s assume you’re an investor. You’ve hung your shingle out to the world that reads “I write checks to people with great ideas.” That’s a sign for every person who has ever sought capital to come seek you out and pitch you.
Soon you’re getting an endless stream of ideas pitched to you—most of them horrible—that you have...