Nancy Duarte is a pro when it comes to presentations. Not just giving presentations, but starting them, finishing them, and every step in between. Author and co-founder of Duarte Designs, Nancy Duarte is a seasoned veteran when it comes to incorporating storytelling into speaking and creating connections with an audience.

The below video is the third part in a series of 10 in which Nancy shares the key components to making a successful pitch using creativity and critical thinking. Find out what she has to say:

The importance of storytelling in business

When Nancy identified a gap between storytellers and presenters, she was determined to figure out what caused the disconnect.

Referring back to Step 2 of her talk, Nancy formulated her big i...