Some people dream of starting a successful startup so they can strike it rich, sell the company, and retire on a beach sipping mojitos. Others entrepreneurs nurture their one big idea and dream of creating a stable company that they guide through its growth for many years to come.

But the serial entrepreneur is a person with dozens, hundreds, even thousands of business ideas, who relishes the challenges and excitement of starting a new venture. Many serial entrepreneurs start one company after another, waiting just a couple of years for it to become stable before passing on the reins and diving headfirst into another startup.

The popularity of serial entrepreneurship has spawned a new business trend: the startup factory, or startup studio.