I had a classmate Brian in grade school that would drive teachers crazy by asking them, “Why do we have to learn this?” He wasn’t a troublemaker at all, and I think this is what unnerved the teachers most. Dealing with hell raisers was an expected part of the job, but an ordinary kid questioning how things run? Well, that could bring the whole show crashing down…

With social media, we’ve all turned into Brian, asking aloud, “Why are you showing me this?” But unlike Brian, we have the power to turn away. Stories we don’t care about? Not gonna read ‘em. Sales pitches for goods we’ve never shown any interest in whatsoever? See ya.

So, how do you reach an audience of Brians that can tune out whatever they damn well please?

Quuu is a service tha...