##What is sales prospecting? First things first: what exactly is sales prospecting?

Simply put, sales prospecting is the process of going out and finding customers for your business. You might be saying to yourself, “Now wait a minute – isn’t that what marketing is for?” Well, yes and no.

Most marketing methods, like email blasts or social media advertising, are like fishing: you put your bait out on the line, and you wait for interested folks to come to you.

Sales prospecting, on the other hand? “Prospectors are hunters,” says Ryan O’Donnell. “They don’t wait for the magic to happen; they charge right into it to get a quick yes or no.”

Sales prospecting is particularly important during the early days. You’re the new kid on the block. No on...