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ArticleSeries A, B, C, D, and E Funding: How It Works

Series A, B, C, D, and E Funding: How It Works

As my partner, Startups.com and Fundable founder, Wil Schroter likes to say, “There's not a lot of ‘fun' in funding.”

Raising equity funding for your startup is a long, difficult, and often demoralizing process. However, if you're successful, you walk away with money that will help your startup grow and become everything you hope it could become.

One of the major challenges that founders run across is that raising a round often takes more time than they expected. While a founder might know that your startup is excellent, convincing other people to invest thousands — and potentially millions — of dollars into their company is not a simple task.

“I've always heard that the rule of thumb is three to four months to do a fundraise — or that you sho...


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