Confession: I dream of becoming a startup consultant. Get paid mad money to tell people the things I know and to help them move their company along?

Yes please.

But, the very things that appeal to me about startup consulting — high pay, low risk (for me) — are the reasons why startup consultant might not always be a great idea for startups.

Which isn’t to say they’re never a great idea.

But, before we get into that, let’s talk about what a startup consultant actually does.

What is a startup consultant?

This is one of those terms that’s more slippery than it looks, mainly because there seems to be some confusion between a consultant, a freelance contractor, a startup coach, and a mentor. If you’re talking generally, all of those categories ...