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ArticleShould You Launch a Stealth Mode Startup?

Should You Launch a Stealth Mode Startup?

Stealth mode startups. They’re the cool kid’s club of the startup world. Who doesn’t want to know the secret, awesome, disruptive company that the latest 22-year old tech hot shot is working on?

Stealth mode is an excellent psychological trick that founders employ with the hope that the even cooler kids — i.e. the venture capitalists — will be intrigued and want to come join their club.

Problem is, it’s kind of BS.

Look, I’m not saying that no founder should ever have a stealth mode startup. There are legitimate reasons to choose to keep things quiet until you feel like your baby is ready for the world.

However, for most startups, the benefits of being out in the open — from finding the right product/market fit to locating your first 100 c...


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