Community

ArticleStreaming the Future of Fitness

Streaming the Future of Fitness


I have a confession to make: I’ve left my one-time beloved SoulCycle for a younger bike. For a Peloton.

It’s fitting that the two places I keep seeing Peloton ads are on cable news commercial breaks and in my social feeds: Because that’s where all my unhealthy election angst is generated, and there’s no greater way to deal with that angst than 45 minutes of balls-to-the-wall intense cardio.

“Y’all came to slay!” my favorite Peloton instructor likes to say as if he can see my sweat through the tablet screen. Yep, slay my workplace stress and slay my fear of Donald Trump being president—all in one spot. That marketing can’t be an accident.

Peloton– in case you don’t spend as much times in those mediums as I do– is the in-home answer to the...


Comments
 
Copyright © 2024 Startups.com LLC. All rights reserved.