“The trouble with not having a goal is that you can spend your life running up and down the field and never score.”
~Bill Copeland

It’s not exactly a groundbreaking claim to say that setting business goals is crucial to the success of any company. But sometimes, as Founders, we get so focused on the big-picture goals we have for our company, we forget about another set of goals we should be setting: goals for our team.

Trying to run a company without setting team goals is kind of like a football coach sending their team onto the field without a game plan. You may score a touchdown, sure – but the more likely outcome is chaos, confusion, and a whole lot of hurt.

The big-picture goals you set for your company may be the roadmap that shows yo...