No offense to the Peppers, but just because I listen to alternative music and “people like me who listen to alt music” enjoy hearing the Peppers it does not then mean that I want to hear them. I am not “people like me”, I am me. And I want the smart computers behind my favorite services to know me enough to deliver the content I want.

It doesn’t matter which service we talk about. Voice controlled apps like Alexa, Siri, or Google Home. Chat bots in Messenger, Slack, or WeChat. Music stations/playlists from Pandora, Spotify, Apple Music, or YouTube Red. Video on Netflix, Amazon Prime, or Hulu Plus. I want them to learn MY preferences, and do better for ME.

To keep the reference stories consistent, I’ll stick with music. But you can apply thi...