As I’m writing, it’s the day after Apple’s Special Event. The Steve Jobs Theater has a public event under its belt. We’re past figuring out how to pronounce iPhone X, and we’re done caring what happened to iPhone 9. Even the Face ID demo fail is already yesterday’s news.

If you watched the live stream of Apple’s Keynote as a normal part of your job like I did, you need to know that customer centricity is under attack.

I have a few suggestions how to respond:

“One more thing”

I have to say I’ve always enjoyed Apple’s Keynote events. I’d bet you agree. There’s a fun element of the big reveal. Were our predictions right? Were the leaks accurate?

And the events suit our sense of humor too. There’s a fine line between the reality of Apple on st...