“…especially in the early days of your startup when you are less likely to reject work, when it’s done and dusted, and you assess your invested hours, more often or not you will find you have been underpaid. It is always hard to walk away from a job, but sometimes it is the necessary thing to do to maintain your a) business and b) soul.”

– Stephen Moore, Startup Pricing: It’s Not Always Right

Charging more can earn you less, underpricing can leave your company undervalued… The laws of nature seem to go haywire when we talk about pricing.

An exploration of why we tend to underprice by Stephen Moore, Co-Founder of Roots Furniture, triggered a discussion on how to best approach startup pricing. Did the Startups Live community pin down this sli...