When you’re starting a new company, customer service is everything. Startups make or break based on their earliest customers and if you can’t get those early adopters to stick around as you’re muddling through the inevitable mistakes that happen in an early-stage startup, you’re going to end up in the huge pile of startups that fail. Additionally, traction is one of the most important factors that VCs examine when they’re deciding whether or not to give a company money. Bad customer support equals lost customers, which means crappy traction.

But good customer support? That can make all the difference.

“At HappyFox, we once won a deal with a Fortune 50 company based purely on the quick response time they received,” HappyFox founder Shalin Ja...