When we talk about building startups, we talk about lots of costs: Staffing costs, the cost of capital, cost per acquisition, and opportunity cost.

But we never talk about the biggest cost – the emotional cost.

Imagine if we could put a numeric value on how much “emotional capital” we have in the bank. The amount of stamina, the amount of positivity, the amount of physical wellness we have left. Startup Founders don’t just run out of financial capital – we run out of emotional capital.

Running out of emotional capital isn’t something we talk about, and that’s a problem. That’s because the cost of capital in this case is our well-being, our relationships, and ultimately the startups we sacrificed it all to build.

This needs to be a more...