Entrepreneurs have quite a few options available when raising capital that generally fall into three categories — bootstrapping, debt and equity.

Investors want to find the right fit. They want the right location, market size, and traction, among other things.

Funding your business isn’t as easy as saying, “I want to speak to investors who will give me a big check for my great idea!”

Even the best ideas often require a long period of proving themselves before any investor is willing to support them with a check. Along the way, there are several forms of capital that entrepreneurs use to address their needs.

How Most Businesses Get Funded

The most common way companies get funded is to start with their own capital, known as bootstrapping. The...