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ArticleThe Hierarchy of Business Goals

The Hierarchy of Business Goals

You’ve probably heard of Maslow’s Hierarchy of Needs, right? Just in case you’ve been living under a rock — here is a quick recap:

In 1943, a psychologist named Abraham Maslow proposed that humans have a five “levels” of needs, usually drawn in the shape of a pyramid.

The needs at the bottom of the pyramid are physiological needs that are necessary for survival: food, water, warmth, rest.

The next level up is “safety,” followed by “belongingness and love,” then “esteem,” and, at the very top of the pyramid, “self-actualization.” The basic idea is that humans need to meet those basic needs first, before they can be concerned about the needs further up the pyramid.

Makes sense, right? You can’t really think about transcendence when your stom...


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