Ask any startup marketer out there and they’ll tell you: email marketing is the gold standard of early-stage marketing strategies. If marketing is the car that gets your company where it needs to go, email marketing is the Volvo. It’s affordable, it’s reliable, and it’s known for unbeatable performance.

“Email marketing is the best and most affordable way to market anything to any audience, and in a highly personal way.” says Cyberwalker Digital Founder (and email marketing expert) Andy Walker. “The return on investment is better than any other technique to reach customers. And it works for brand building and generating direct sales.”

But let’s not kid ourselves: email marketing strategy is notoriously difficult to get right. If it were eas...