Growth expert Steve Patti joined us for a Clarity Live webinar last week to share some of his key lessons for growth. We’re sharing his top tips to keep you on the right track for startup success.

Steve’s three steps for startup growth are outlined below.

Step One: Understand the Approach for Becoming Customer-Centric

Get the Story Right: Be clear about why buyers should care about what you have to sell. Nail your positioning statement and then quantify it in terms of business outcomes that matter to customers.

Apply It: Once the brand positioning is defined and quantified, apply it to your messaging strategy, content production, lead generation tactics, and in your sales process so that you become your positioning.

Keep It Relevant: Audit ...