On a first foray into crowdfunding, a founder might find that things are more complicated than they thought at first. What are the best practices? What type of crowdfunding should they do? Which of the many, many sites should they go with? It becomes clear very quickly that while they might be experts in their fields, they’re certainly not crowdfunding experts.

There are plenty of perspectives out there on what to do and what not to do; plenty of crowdfunding experts who are offering their advice to new entrepreneurs. (If we’re being honest, there are probably too many.)

The same issue comes up: How do you know who to trust?

So a good plan when tackling a crowdfunding campaign is to ask the experts. From other entrepreneurs who have been t...