Ah, the age old question: “What are investors looking for?”

Unfortunately, there is no universal answer here. The obvious response is “a return on their investment,” but that’s just an outcome — it’s not what helps you determine how to pitch your business today.

By understanding each of the key areas that investors react to, you can be better prepared to position your deal to be more attractive. You can also begin to understand why they may not be reacting the way you would expect them to.

Location, Industry, and Stage

The easiest way to see how you’re a fit for a potential investor is to align with the type of investments they typically make.

Are you starting a cookie company? Great, but you don’t want to reach out to a private equity comp...