We all love to act like we’re reinventing the wheel here in Startup Land. And, sometimes, (maybe even a lot of the time), we are. The startup world has dramatically changed how the business world operates: from company perks to customer service to everyone suddenly thinking that an open plan office is less oppressive than one with cubicles.

(Spoiler alert: It’s not.)

We’ve also invented a new understanding around the stages of a startup business. Granted, it’s not a total reinvention of the business stage wheel — maybe “evolution” is a better descriptor for how we’ve come to determine the stages of a startup. But there are parts of this “new model” that are certainly unique to our particular way of doing things. And one of those parts is th...