Every startup founder has to go through a new product development process, whether it’s formalized or not. Broadly speaking, the new product development process is the entire process of bringing a product to market, starting with recognizing a marketing opportunity and ending with product launch. For some founders, that process may look like a haphazard “drunken walk,” but others prefer a more structured approach.

For those founders, here are three new product development processes that can help guide you as you work to take your startup from idea to actual product. And considering the fact that research suggests that following a clear, structured new product development process, it’s probably not a bad idea to pick one of these — or a comb...