With such high stakes and low standards, it's not hard to imagine many startup Founder/CEOs are sitting around wondering "Shouldn't someone else more qualified be better at this job?"

The answer is "Yes" — and yet you should probably be the one doing it anyway.

"There has to be someone more qualified, right?"

If we're looking at just resumes, yes, our resume would probably not make the cut. We don't have that MBA in Finance, we've never grown a big brand, we've never hired a full staff, we've never raised money for a company before.

Wow, now that we think about it, we're more unqualified than when we asked the question!

But that's not what qualifies a startup CEO in the formative years.

In the formative years, the qualification to be a s...