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ArticleWhen Should You Listen to Your Startup Mentor?

When Should You Listen to Your Startup Mentor?

Here’s a basic truth about founding a startup: You don’t know everything you need to know. In fact, you probably only know a fraction of what you need to know to be successful. But don’t worry — you don’t have to go it alone. This is where a startup mentor comes in.

“For a really early stage company, mentors are a great source of industry advice and expertise, particularly if you don’t have direct expertise in that particular area,” Sapna Shah, Principal at Red Giraffe Advisors and startup mentor for XRC Labs, The Monarq Incubator, and TrendSeeder, tells Startups.co. “As well as executive coaching advice — perhaps you’ve never been a CEO before, and you’ve never had to manage people in this way.

Knowledge is one of the greatest things a sta...


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