In order to keep their sanity, investors have to look for signals to determine which emails to even open — much less respond to. This is where the art of contacting investors gets interesting.
The most important, by far.
If we had to compare an email sent through a trusted connection with a crappy company versus a cold email with a great company, chances are the crappy company would get a response. That's because investors put so much weight on whether the introduction is being vetted through a trusted friend.
Not if the e-mail never gets opened or read.
The first goal in contacting investors is to get them to even look at you. The second goal is to get the...