They say nothing worth having comes easy – and that definitely holds up when it comes to acquiring customers for your startup.

Customer acquisition doesn’t just happen. Customers don’t just fall into your lap, ready to hand over their money. A customer’s business isn’t something that is owed to you – it’s an honor that has to be earned.

In a lot of ways, says growth marketer and Ghost Influence Founder Brian Swichkow, customer acquisition is a lot like going on a date. “The internet is the bar. Your website is your house. Your email list is your bedroom. Customer acquisition is, well… you know,” he says.

Cue the Marvin Gaye song.

So what does it take to, ahem, close the deal with respect to acquiring customers? Brian joins us to explore jus...