Entrepreneurs are constantly befuddled by how an investor would choose one deal over another to review or invest in. The refrain pretty much looks like this:

“What?! How can that investor possibly invest in {Insert Undeserving Startup Name} when my company is far more attractive?”

The truth is there are lots of potential reasons for these decisions, but it’s important to understand what the landscape looks like, and how your deal stacks up to others.

It’s Kind of Like a Dating Site

Imagine investors were just regular people like you on a dating site. They would sort through tons of profiles looking for a few things that are important to them. Maybe it’s the picture, maybe it’s your height, maybe it’s whether or not you like long walks on th...