As a startup, it’s not exactly a secret that you need exceptional content in order to stand out from the crowd.

As Gary Vaynerchuk so bluntly puts it, “It literally doesn’t matter what business you’re in, what industry you operate in, if you’re not producing content, you basically don’t exist.”

Of course, chances are you already know this, and are currently putting in the hours to brainstorm and produce top-notch content. Heck, you may have even enlisted some outside help, and already have your own team standing by, ready to turn out articles when you need them.

You’ve probably got a social media presence as well –and try to remember to keep things up to date. But for many startups –and even marketers for that matter, there’s a good chance ...