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You Don’t Have to be Trendy to be Successful—Interview with Kate Hill, Founder of Aeclectic Tarot
The first thing you notice when you arrive at Aeclectic Tarot, the internet’s largest resource for tarot cards and the people who love them, is that it feels like a step back in time.
A time when the internet was still small; when personal pages would put together by hobbyists; when online forums still felt like loving communities. And that, founder Kate Hill, tells Startups.co, is deliberate.
“My audience is not 25-year-old tech workers,” Kate tells Startups.co. “In the New Age space, being really corporate and polished doesn’t really fit.”
As as a result, her site is an amazing example of how listening to your audience and community rather than blindly following online trends can result in something amazing.
A ‘90s site that has withstood...
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