There's a ton of risk in taking startup advice from "advisors".

It's not that the advisors themselves are bad people — they tend to be very well-intentioned folks. It's that most advice tends to be dispensed out of context, with very little digging on behalf of the advisor, and delivered in a way to assume what they have suggested is the gospel.

It's time to stop simply taking startup advice, and instead start calibrating whether the advice we're getting is even relevant to begin with. Because more often than not, the advice we're getting from our trusted advisors is just flat out wrong.

And what’s worse? We don’t even think to question it.

Advice out of Context

The likelihood of finding advice that is absolutely aligned with our situatio...