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The Problem Slide is the single most important slide in our entire Pitch Deck. If we can’t convince an investor to care about our Problem Statement Slide then our Solution Slide isn't going to matter to potential investors.

Everything Hinges on the Problem Slide.

Our pitch deck Problem Slide is the North Star for a winning pitch deck. Our Problem Slide will be what we map every aspect of our investor pitch deck too, from our Competition slide to our Revenue Traction, to our Marketing Plan. The best pitch deck examples absolutely nail the problem slides every time.

How do Most Investors think about the Problem Slide?

Before we begin building the Problem Slide for our pitch deck, let’s think about this slide from the investor’s perspective. This ...

Congratulations! You've made it to the end of our four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

Phase Four - Investor Outreach

• Part 1 - Investor Outreach

• Part 2 - Investor Introductions: How to Get Them

• Part 3 - The Investor Email Pitch

• Part 4 - How to Contact Investors ( ←YOU ARE HERE 😀)

Let’s dive in!

So you've got your list of angel investors, venture capitalists, random private investors, and even your rich Aunt and you're ready to blast all of them with your email pitch...

Please don't! Step.. away.. from.. the.. keyboard!

Most Founders (and we help thousands) wind up tanking their entire fundraising process the moment they hit the "send" button to potential investors. That'...

Funding a startup isn't easy, and anyone that has launched a startup knows this to be painfully true. You need money (like yesterday) and raising funds is "a process" — to state it simply. There are so many details to know and questions to ask before a round can even begin, and once the startup funding round is ready to rock, there are additional questions every founder needs to know the answer to before they take the plunge.

One of the most common questions asked — and arguably most important details to know is how much equity do you give away in seed round? With the help from members of our community, we are going to get into this question in further detail to demystify the information about raising seed capital and the amount of equity ea...

Continuing in Phase Four of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

Phase Four - Investor Outreach

• Part 1 - Investor Outreach

• Part 2 - Investor Introductions: How to Get Them

• Part 3 - The Investor Email Pitch ( ←YOU ARE HERE 😀)

• Part 4 - How to Contact Investors

Let’s dive in!

Nearly all potential investors require a solid email pitch before they are willing to take a meeting with a startup. A great Email Pitch won't guarantee you a meeting, but a bad one will definitely prevent one! Therefore, creating the perfect Email Pitch is essential if you want an investor to respond.

The perfect Email Pitch is very tight — just a few very well-crafted sentences to create a great fi...

Startup Accelerators are programs that invest a small amount of capital into early-stage companies while providing programming and mentorship over a period of 3-6 months.

While startup accelerators have become wildly popular among early-stage startups, the answer to "What is an accelerator?" has morphed quite a bit over time. We hear about startup accelerators providing seed capital, mentorship with the business model, and ultimately introductions to venture capital at a "demo day" but how much of that is truly valuable?

Let's dig into what accelerator programs actually do, who they help, what benefits they provide, and what are some of the cons to joining them - and some new alternatives to the traditional startup accelerators.

What's the Bus...

Continuing in Phase Four of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

Phase Four - Investor Outreach

• Part 1 - Investor Outreach

• Part 2 - Investor Introductions: How to Get Them ( ←YOU ARE HERE 😀)

• Part 3 - The Investor Email Pitch

• Part 4 - How to Contact Investors

Let’s dive in!

Before you try to connect angel investors or venture capitalists to secure funding, we want to ensure you are using the best possible inroad. That means before contacting a potential investor, we want to find the best way to make a warm introduction.

Startups sometimes forget that an angel investor or really any private investors are just regular people like us.

Their investment process starts with fam...

Welcome to Phase Four of a four-part Funding Series — all about Investor Outreach:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

Phase Three - The Pitch

Phase Four - Investor Outreach

• Part 1 - Investor Outreach ( ←YOU ARE HERE 😀)

• Part 2 - Investor Introductions: How to Get Them

• Part 3 - The Investor Email Pitch

• Part 4 - How to Contact Investors

Let’s dive in!

Investor outreach strategy is an art form. Many founders will think about their investor outreach program as simply "carpet bombing" prospective investors with the same company story — which never, ever works for startups.

Instead, let's talk about how to build any investor outreach strategy that is customized toward highly specific target investors in a way that will make ou...

Continuing in Phase Two of a four-part Funding Series:

Phase One - Structuring a Fundraise

Phase Two - Investor Selection

• Part 1 - Introduction to Startup Investors

• Part 2 - How to find Startup Investors (←YOU ARE HERE 😀)

Phase Three - The Pitch

Phase Four - Investor Outreach

Let's dive in!

The search for investors takes time. However, we can at least make sure the time you do invest is well spent. These days “investor research” really means combing through a handful of databases and Web sites to find potential connections to the investment community.

Finding investors isn’t like finding a plumber. There’s no “directory of interested investors” available from the small business administration that you carpet bomb with emails and wait for people to ...

Building an online community is no easy task, but the reward in doing so is worth the effort put into it. If you have built one before, you already know that online businesses not just should be, but NEED to be monetized. Online communities are a lot of work, after all, and nobody wants to work for free (right?!).

Facebook Groups are a great way to create an online community and build trust with potential customers. In this article, we are going to dive into how to start a group (for those ready to jump in) and offer all the different avenues of revenue that can be utilized on the platform with helpful insight from members of the Startups.com community.

Starting Your Group

Starting a Facebook Group is the easy part — especially if you are alre...

When things are going well, everyone wants to take credit. When things are going poorly, everyone wants to point a finger elsewhere.

While startups don't have any monopoly on finger pointing and blame shifting in an organization, we deal with this way more as startup Founders because let's face it, stuff goes wrong all the time!

But if we know going in that problems are going to be rampant, it's as important as ever to build a culture of accountability in our startups so that everyone is 100% focused on driving outcomes.

Accountability Drives Motivation

It's impossible for our team to be truly invested in the outcomes of success (or failure) if we don't believe we're accountable. As an employee, if I work really hard, or very little, and I...